Social Experiment – Why Morgan Jones doesn’t need free cereal.

August 29, 2007

This past weekend, Inc. Magazine came out with their annual Inc. 500 list, which this year has exploded tenfold into the Inc. 5000. I think they finally figured out that the list created a rush of multi-copy sales. I know when we made the list, I personally bought every copy at every newsstand within 20 miles of my house. Even today, all these years later, you can still find a copy in my office. In fact, it’s yours to keep, I have more.

So, why doesn’t Morgan Jones need free cereal?

If you’ve spent any amount of time up on the TitanTV.com video beta site, then you’ve no doubt already discovered Morgan Jones. Morgan was one of the first people we hired in New York. Morgan is, as they say, the real deal. While I am not ready to turn over the reigns yet, I have no doubt Morgan will one day run a company, perhaps our company. Who knows? You heard it here first.

So, why doesn’t Morgan Jones need free cereal?

With little more than a camera, cameraman, a script (which he wrote) and a whole lot of VISION, Morgan headed out into Times Square a few weeks back and created a new Titan franchise, the Social Experiment. Today we are several episodes into the Social Experiment and it is great. Check it out.

So, why doesn’t Morgan Jones need free cereal?

I know, enough already. Make the connection with the cereal. OK. As things usually go, our family gathers around the kitchen counter on Saturday mornings. At my house Titan is a family affair. My 20 year old is pretty involved with Titan, she keeps me focused. My 17 year old runs what I have to believe is one of the largest online syndicates in the world. She pushes traffic to Titan. Her fingers are always moving on the keyboard… My six year old couldn’t care less about Titan. He has his own things to worry about, i.e. Sponge Bob Square Pants, Danny Phantom, etc.

So, why doesn’t Morgan Jones need free cereal?

I am getting to that. My kids know my twenty-some-odd-year-software-career like the back of a baseball card. They know my wins. They know my losses. They know my batting average. They know me. So, when they read about one such Inc. 5000 company that offered a free cereal bar (think cold breakfast buffet) as a benefit they asked, “Dad, shouldn’t Titan offer free cereal?”

So, why doesn’t Morgan Jones need free cereal?

Without a moment of hesitation and much to their surprise, I said, “Absolutely not.” As you can imagine, they both said, “Why not?” For me that answer was simple, “Because people like Morgan Jonesdon’t care about free cereal.” I went on to tell them that the risk you run with free cereal is you start to focus on the cereal. Suddenly the press you get is about your cereal bar instead of your business. The team you end up with is a team that is there for the cereal. They start thinking about the employee benefits instead of the vision. Companies that succeed in the long run hire people that are there for the vision, not the free cereal. The best people don’t need free cereal.

So, why doesn’t Morgan Jones need free cereal?

Morgan doesn’t need cereal because when he interviewed with us he had a checklist. First, does the company have vision? Check. Second, is it a place where I can make money and have fun? Check. Last, even though they may make the best products in the world (which is good), can they sell them? Check. People like Morgan Jones join us because this is the place they want to work.

BTW: we offer free pop, great coffee and a fitness facility. Health, dental, caffeine and free fitness…what more could you need? If you haven’t seen the Social Experiment, check it out here: The Social Experiment – The Politician.