An antenna is a good thing…get one

November 11, 2005

You’ve heard me say it before, but I’ll say it again…and again…and again. Antennas are a good thing. They make television FREE. Free is good. Free is the way television is supposed to be. Install an off-air antenna. And why not? 30 million people went to the trouble of installing an 18 inch satellite dish for the right to pay Echostar or DirecTV $80 – $100 per month. Why not install an antenna and never pay for network television again? In fact, it is even better than DBS because you don’t need a set top box! It’s FREE TV. It’s perfect TV. Don’t pay anyone to watch Desperate Housewives. It’s FREE.

A long time ago I saw a presentation by Stan Hubbard announcing that the Hubbard Broadcasting was underwriting the development of a paper mapping program for antenna selection. Great idea. It was clear to me though that it really needed a technology behind it to be accurate. Before that presentation was even over I had called our developers and over the phone we ironed out our Antenna Selector Technology. Today the CEA uses that same technology at and we use our Antenna Selector Technology in a variety of places.

So why do I care so much? Because our company is about connecting broadcasters to their viewers. To do that right, you need to recognize all routes into the home. The best route, over-the-air, is something that since the advent of cable most people don’t know about. The second best route is not cable or DBS. It is the Internet. I think television will be a better place if we give local broadcasters back absolute control. I think consumers would be better off if they knew TV was FREE.

Install an antenna. You’ll be surprised that it is absolutely the best way to watch HDTV.