As the must-carry debate continues one broadcaster sets sail to simulcast on TitanTV
You’ve
heard me say it over-and-over (my wife calls it beating a dead horse…): the
Internet is global and broadcasting is local. A local broadcaster’s reach, for
the most part, is limited to its over-the-air signal or DMA through cable
and/or satellite retransmission. Territorial exclusivity means a local ABC
affiliate, for example, is assured that they are the only one who can reach
viewers with a show like LOST. Yes, even in the brave new world of the
Internet, the networks need their local affiliates and the local affiliates
need their network. Nothing going to change there…
Back to the Internet is global notion. Anyone disagree? Probably not. In the
same way you don’t need a Slingbox to place-shift, why not extend a station’s
reach from local to global? Sometime this summer TitanTV will sign up our
1,000,000th member. That’s one million people using TitanTV to point, click and
watch. That’s one million people who are one-click away from watching virtually
anything over-the-web. So why not get great content from us? No reason not to.
In a way, because we bring our TitanTV users together with every television
station in America, we’re a network. Starting Saturday we’re going to start
using that muscle.
This Saturday, July 1st, you have three choices: First, you can point,
click and watch a cool show called Pepsi Americas’ 2006 Parade of Sail,
aka Tall Ships, LIVE from 9 – 11 EDT. TitanTV.com will carry the
stream/simulcast from WRAL-TV. Second, after it airs, you can point, click and
watch it on-demand from TitanTV. Lastly, if you’re not interested in Tall
Ships, you can come back to TitanTV often to see what other great content you
can get right here in this brave new world of Internet Broadcasting… You can
bet this won’t be our last.