Viewers and advertisers will see immediate benefits. Content creators are ecstatic over ease of reaching and monetizing audiences
Wait. What? Am I dreaming? Did I buy Quibi? Nope. Join me in a brief revery…
Unless you are in the streaming business, you likely have never heard of Quibi. If you were a Quibi subscriber, you likely did not renew after the 90-day free trial. If you are one of the dozens of people who texted me yesterday after Quibi announced they are shutting down, you probably think I am going to unleash an “I told you so” rant the likes of which the world has never seen. I am not.
Quibi was brilliant. Quibi is brilliant.
Wait. What? Have I gone nuts? Nope. Stay with me.
Ignore Quibi’s device limitations, shorter episode focus, and subscription fees for a moment. Those can all be fixed. What makes Quibi brilliant is its proximity to Hollywood, its closeness to the content creators. Quibi is Hollywood and Hollywood is Quibi. Literally, all they need to succeed is technology, viewers and advertisers.
So, back to the headline, and the lede
This past summer we secured the rights to the independent movie Backlash, starring Joel Murray, and premiered it on VUit. Almost overnight, Backlash became our most watched program. Why? Simple. Viewers coming to VUit to watch their favorite local TV channels discovered Backlash and watched it too.
The Backlash experiment worked. It worked because we have technology (all our own), we have viewers, and we have advertisers. That said, the most important ingredient is our local broadcast partners. Add Hollywood into that mix and what do you get? A streaming media powerhouse.