Google, Decisionmark, and the New York Times

January 27, 2006

Coming soon to a device near you…TitanCasting

It is pretty popular nowadays to take a stand on the Internet when it comes to television. A few prognosticators are saying the Internet will never work for television, citing that “if we all tried Sunday to login and stream the Super Bowl, it would blow up.” True, though my first PC came with no hard drive, dual floppy 5 1/4″ drives and I used to hit Enter, go home, eat dinner, sleep and go back to work the next morning, arriving just before Lotus 1-2-3 finished executing my macros… Other prognosticators reference the iTunes, Google and Yahoo! deals with networks as the end of local broadcasting. Doubtful. Especially when you consider the fact that 202 CBS affiliates reach nearly 100% of the population with free content using airwaves provided by our fine country.

Nearly a decade ago I had an idea. The idea was simple; replicate our nation’s system of free over-the-air broadcasting over-satellite- and over-the-web. Fortunately, at my disposal was a team of world class developers ready to make it a reality. We built it. It was clear to me at the time that television and radio stations streaming their signals would ultimately face the same copyright issues that the satellite industry was grappling with. While the idea was simple, building the technology took a monumental entrepreneurial risk.

I couldn’t help but fondly remember that day in 1997 this past Sunday when reading Richard Siklos’ article, “This Time, the Revolution Will Be Televised”. While it seems almost blasphemous to think about Google having a shortcoming, when it comes to television, they have one glaring one – localism. You see, the Internet is global but broadcasting is local.

The system is already in place for networks to distribute content through their affiliate partners. As Jim Goodmon, CEO of Capitol Broadcasting, so accurately pointed out, “If CBS wants to sell ‘CSI’ (over-the-web), we would like to be able to sell it for them – in partnership with them – on our Web site. I think we’re in the best position to sell and promote that material on behalf of the network.”

Review the New York Times article in its entirety: