There are two things I am certain of: 1) if you’re an average guy like me you don’t care where your content comes from; you only care that you get it (i.e. point, click, and watch) and 2) a local advertiser could care less what you are watching; they only care that you see their ads.
This is the great promise of connected television. Ubiquitous access to content that is either funded for my viewing pleasure by local advertisers or purchased la carte.
What is a connected television? It’s simply a PC that looks like a television that may or may not have a keyboard and it’s hooked to the web. It may also be connected to cable, or satellite, or an off-air antenna. No matter, it is connected.
This week I had the honor of sitting on a panel at the CEA Industry Forum on Connected TV. Rovi, Broadcom, NBC Universal and Yahoo were also very well represented. The audience was engaged to say the least. We ran out of time, which usually means it was a good topic. It also probably means there’s still a lot of confusion about what connected TV is.
For those of us who simply want the most content from the most sources, connected TV is an exciting new thing. You can search on it or put nifty little widgets on it or go to an app store (or any store for that matter); it is choice and convenience on a big screen. For those of us who are in the digital media business, connected TV is an exciting new pipeline for delivery, delivery of content, delivery of targeted ads, delivery of television to consumers wherever they choose to watch TV. None of that, however, is turning out to be simple.
Connected TV. Coming to a living room near you and to every digital media conference you attend. See you there.