Testing 1,2,3… Testing…

October 12, 2010

With every gold rush there are going to be thieves and liars, charlatans and carpet baggers. The rush to put TV on the Internet is no different; and you can put some of the contenders in at least one of those categories. To be kind, they are simply overzealous business people who saw an opportunity to make a quick buck and took it. The lawmen are already hot on their trail.

I’ve started a little company that is doing things the hard way; the right way, but the hard way. One by one, I intend to enable every television station in the country to synthesize broadcast to broadband TV. We’re in the test mode right now. We’re also in the “get in here and explain your methodology” mode. We understand that copyright is a serious thing and that plowing ahead and asking for forgiveness later is a dumb and dangerous approach.

Our approach is to go station-by-station and test the technology. The old methods for figuring out what channels people get won’t work. In the universe of a billion+ devices, you can’t guess anymore. You have to be exact. To do that, we built our Syncbox.

The Syncbox creates a private digital broadcast that only consumer devices that have installed our software can understand. This closed transmission is in fact, 1:1, meaning that there is only one device in the world capable of translating it into a broadband broadcast. It is also the only true way to enable retransmission of broadcast television on the Internet in the same way it works over cable and over satellite. The Internet TV cheaters can say that’s what they are doing, but aren’t they really just snagging a broadcast and putting it on the web illegally?

We haven’t seen the more reputable Internet pioneers (AppleTV, GoogleTV, Netflix) doing any such thing.